Profit-Driven
Messaging Strategy

Rooted in Behavioral Science

I help 7 - 8 figure DTC brands optimize for profitable scale

by aligning messaging with how customers think,

identify, and when they buy.

The Real Blockers

At 7-8 figures, growth doesn’t stall because of CPMs or algorithms.

It stalls because the story you’re telling
doesn’t line up with the psychology of your market.

At 7-8 figures, growth doesn’t stall because of CPMs or algorithms.

It stalls because the story you’re telling
doesn’t line up with the psychology of your market.

❌
Messaging
that fails to match customer
beliefs

❌
Funnels
copied from
competitors that
bleed money

❌
Creative churn
without a clear
messaging
spine

❌
Agencies
burning ad spend
while you rewrite
their copy

❌
Teams drowning
in tactics while
starving for
strategy

👉 Your business isn’t missing another tactic.

It’s missing a growth spine: messaging that aligns insights, beliefs, and identity.

Hey! I’m Aleksandar Pecev,

a strategic growth consultant

& messaging architect. I help

7-8 figure brands build messaging systems that compound profit and scale sustainably.

Over the last decade, I’ve scaled eCommerce, SaaS, and DTC brands through a mix of messaging architecture, funnel design, and performance media - building frameworks that drive both profitable acquisition and long-term positioning.

Why brands bring me in:

🔑 Clarify positioning so creative, funnels, and offers align

🔑 Stop wasting ad spend on agencies without a messaging spine

🔑 Build acquisition systems that don’t collapse as you scale

🔑 Translate narrative strategy into execution playbooks for teams

Scaling only works if your message, funnel, and spend

are synchronized. My job is to make sure they are.

Why Brands Choose Me Over Agencies

Agencies chase volume.
I build messaging systems.

Most agencies optimize spend and copy competitors. I install the Strategic Messaging OS - the spine that aligns beliefs, offers, and funnels so scale doesn’t collapse.

Clarity-Driven,
Not Copycat-Driven
Agencies recycle what worked last month. I dig into your market’s beliefs and identity drivers to create messaging your competitors can’t touch.
Rooted in
Behavioral Science
Agencies test hooks. I uncover the psychology behind why people buy,
and translate it into systems that
scale profitably.
Systems You Own,
Not Black Boxes
Agencies vanish and take their playbooks with them. I leave you with frameworks your team can run, adapt, and build on without dependency.
Leverage
Over Noise
Agencies drown you in dashboards and activity. I focus on the few levers → positioning, messaging, and market
insight - that actually compound growth.

How
We Work
Together

My Offers

⚡
Strategic Growth Audit
Clarity in 60 minutes.
$297 (30 min) or $597 (60 min)
Upsell:
$1.5K–$2.5K Audit Sprint
👉 Clarity Map + Priority Fixes
🔁
Strategic Growth
Advisory (Retainer)
A second brain for profitable growth.
$6K/mo (3-mo minimum)
👉 Messaging refinement, creative planning, funnel & lifecycle support
🧠
Strategic Messaging OS
Turn chaos into a clear, profit-generating identity.
$10K–$15K
👉 Narrative hierarchy, messaging codex, persona map, execution blueprint

⚡
Strategic Growth Audit
Clarity in 60 minutes.
$297 (30 min) or $597 (60 min)
Upsell:
$1.5K–$2.5K Audit Sprint
👉 Clarity Map + Priority Fixes
🔁
Strategic Growth
Advisory (Retainer)
A second brain for profitable growth.
$6K/mo (3-mo minimum)
👉 Messaging refinement, creative planning, funnel & lifecycle support
🧠
Strategic Messaging OS
Turn chaos into a clear, profit-generating identity.
$10K–$15K
👉 Narrative hierarchy, messaging codex, persona map, execution blueprint

⚡
Strategic Growth Audit
Clarity in 60 minutes.
$297 (30 min) or $597 (60 min)
Upsell:
$1.5K–$2.5K Audit Sprint
👉 Clarity Map + Priority Fixes
🔁
Strategic Growth
Advisory (Retainer)
A second brain for profitable growth.
$6K/mo (3-mo minimum)
👉 Messaging refinement, creative planning, funnel & lifecycle support
🧠
Strategic Messaging OS
Turn chaos into a clear, profit-generating identity.
$10K–$15K
👉 Narrative hierarchy, messaging codex, persona map, execution blueprint

Trusted by founders and operators across eCom, SaaS, and startups

Anjie L.
Co-founder, Kiwi Biosciences (YC S21) | Forbes 30 Under 30
“Alex is an excellent creative strategist and we thoroughly enjoy working with him. He puts in the effort to understand our product and who it's for, and works with us to align the messaging to be both engaging and authentic to our brand mission. We are convinced this level of care has been instrumental in helping us scale >500% in spend while maintaining ROAS. Moreover, we've been super impressed with Alex's responsiveness and willingness to support in any way, whether it's to jump into brainstorming sessions or to give feedback on founder videos.”
Vince M.
YC alum | CEO @Boostit.ai | AI videos at scale | Managed $350K/day in ad spend
“Alex helped lead all our creative efforts from static ads to video ads. He goes deep into the ICP, crafting ads that not only speak to their pain points but also connect on a personal level. His creative vision and strategic approach have been invaluable to our campaigns. It’s a pleasure working with Alex, and I highly recommend him.”
Alex Naoumidis
Co-Founder & CEO at Mindset Health | Nerva (YC S19)
“Alex played a critical role in guiding our marketing performance and ensuring every piece of creative balanced brand alignment and performance outcomes. Even since we stopped working together, we've been able to leverage the learnings to drive future creative production. Recommend working with him!”
Sonja Sierra
Growth Marketing at Vineyard Vines
“During my time at Career Karma as Director of Acquisition Marketing, I worked directly with Aleksandar on running our Facebook ad account. Aleksandar was responsible for coming up with and delivering creative ideas and hypotheses and overseeing the design of the agreed upon concepts. Designs were always delivered in a timely manner and any updates or revisions promptly changed. Aleksandar was also responsible for delivering regular performance updates and responding to questions related to any changes in performance KPIs. I enjoyed working with Aleksandar and would definitely recommend him for anyone needing support on Facebook ads.”

Anjie L.
Co-founder, Kiwi Biosciences (YC S21) | Forbes 30 Under 30
“Alex is an excellent creative strategist and we thoroughly enjoy working with him. He puts in the effort to understand our product and who it's for, and works with us to align the messaging to be both engaging and authentic to our brand mission. We are convinced this level of care has been instrumental in helping us scale >500% in spend while maintaining ROAS. Moreover, we've been super impressed with Alex's responsiveness and willingness to support in any way, whether it's to jump into brainstorming sessions or to give feedback on founder videos.”
Vince M.
YC alum | CEO @Boostit.ai | AI videos at scale | Managed $350K/day in ad spend
“Alex helped lead all our creative efforts from static ads to video ads. He goes deep into the ICP, crafting ads that not only speak to their pain points but also connect on a personal level. His creative vision and strategic approach have been invaluable to our campaigns. It’s a pleasure working with Alex, and I highly recommend him.”
Alex Naoumidis
Co-Founder & CEO at Mindset Health | Nerva (YC S19)
“Alex played a critical role in guiding our marketing performance and ensuring every piece of creative balanced brand alignment and performance outcomes. Even since we stopped working together, we've been able to leverage the learnings to drive future creative production. Recommend working with him!”
Sonja Sierra
Growth Marketing at Vineyard Vines
“During my time at Career Karma as Director of Acquisition Marketing, I worked directly with Aleksandar on running our Facebook ad account. Aleksandar was responsible for coming up with and delivering creative ideas and hypotheses and overseeing the design of the agreed upon concepts. Designs were always delivered in a timely manner and any updates or revisions promptly changed. Aleksandar was also responsible for delivering regular performance updates and responding to questions related to any changes in performance KPIs. I enjoyed working with Aleksandar and would definitely recommend him for anyone needing support on Facebook ads.”

Profit-Driven Messaging Strategy

Profit-Driven Messaging Strategy

Rooted in Behavioral Science

The Real Blockers

The Real Blockers

At 7-8 figures, growth doesn’t stall because of CPMs or algorithms.

It stalls because the story you’re tellingdoesn’t line up with the psychology of your market.

At 7-8 figures, growth doesn’t stall because of CPMs or algorithms.

It stalls because the story you’re tellingdoesn’t line up with the psychology of your market.

❌Messagingthat fails to match customerbeliefs

❌Funnelscopied fromcompetitors thatbleed money

❌Creative churnwithout a clearmessagingspine

❌Agenciesburning ad spendwhile you rewritetheir copy

❌Teams drowningin tactics whilestarving forstrategy

Why Brands Choose Me Over Agencies

Agencies chase volume.I build messaging systems.Most agencies optimize spend and copy competitors. I install the Strategic Messaging OS - the spine that aligns beliefs, offers, and funnels so scale doesn’t collapse.

HowWe WorkTogether

My Offers

Trusted by founders and operators across eCom, SaaS, and startups

FAQs

Profit-Driven
Messaging Strategy

Profit-Driven
Messaging Strategy

It stalls because the story you’re telling
doesn’t line up with the psychology of your market.

It stalls because the story you’re telling
doesn’t line up with the psychology of your market.

❌
Messaging
that fails to match customer
beliefs

❌
Funnels
copied from
competitors that
bleed money

❌
Creative churn
without a clear
messaging
spine

❌
Agencies
burning ad spend
while you rewrite
their copy

❌
Teams drowning
in tactics while
starving for
strategy

Agencies chase volume.
I build messaging systems.

Most agencies optimize spend and copy competitors. I install the Strategic Messaging OS - the spine that aligns beliefs, offers, and funnels so scale doesn’t collapse.

How
We Work
Together